Professional executive portraits, business portraits or headshots, however, you want to name them, are now more than ever one of the most important investments you can make for yourself, your brand and your business.
I’m sure you have heard the saying, “you only get one chance to make a first impression.” Research supports this popular adage showing that within seven seconds a person will make several judgments about who you are and if they can trust you. Not only does this ring true when meeting someone in person, but also for your presence on social media, your website and on your marketing materials.
Your website is the storefront of your business, whether you’re a retail store, lawyer, investment advisor, accountant, really any business you can imagine. In fact, it is imperative that your website is spot on as it portrays your business, your brand and how you do business. It is critical to make a great first impression. The best way to make a brilliant first and lasting impression is with professional photography and specifically an impressive business headshot photo or portrait.
Using quality, professional photography content across your website, social media and other digital channels not only catches the reader’s interest but also improves your visibility online. Quality images are one of the most valuable tools for getting better results from your content.
Visitors are 80% more likely to engage with content if it’s paired with an image and 64% more likely to remember what they read or heard.
Five reasons why professional headshots on your website is key to better results;
1. There’s no substitute for Quality.
No matter how good the camera on your phone is, you simply can’t beat the quality produced by professional photographers. Years of experience, coupled with the great quality gear they use and professional lighting, guarantees the final images are high quality and perfect for the platforms you intend to use them on, whether it’s your website, social or print media.
2. Establish Brand Identity
Imagery is an indispensable part of your brand and how your business communicates itself to the public. It’s also an emotional tie that you make with your customers.
3. Great first impression!
As mentioned above, images on your website and social media are often the first impressions of your business. So, it’s absolutely vital to have your best foot forward to make your business stand out.
4. Competitive Edge
Professional photography can set the tone for your whole business, showing your potential customers that you are committed to providing them with professional service and quality product
5. Personal Touch
Having a professional portrait of you and your team gives your business a personality. People want to see a photo of the person with whom they’re going to be doing business with.
My experience photographing Business people, Artists, Doctors, Entrepreneurs, Board of Directors, Executive Teams, Staff Groups to name a few, has helped me to discern that your time is valuable. I know how to work with you in a timely and efficient manner to get the results that you want from your investment. Whether in my Winnipeg photography studio located in the heart of the Exchange District or on location, I can ensure efficient quality results every time.